What is Circularity? The key underlying principles of circularity are eliminating waste and pollution, circulating products...
What is Circularity?
The key underlying principles of circularity are eliminating waste and pollution, circulating products and materials (at their highest value), and regenerating nature. Brands selling consumer goods can focus on eliminating waste and reintroducing end-of-life products to the supply chain. Circularity can appear in different stages of the supply chain, such as using biodegradable or reusable packaging materials, incentivizing consumers for returning the end products for recycling, and reusing waste as new raw material. In addition, innovative waste management solutions like TerraCycle and Loop allow brands and retailers to give new life to a wide range of products.
Source: McKinsey & Company
The role of consumers
Consumers and companies alike influence the demand for circular products by reimagining the decisions made by parties involved in supply chains and product design. In Europe, circular-economy product segments are already poised to increase in market size by 10-15% by 2030, making it an estimated €400 billion to €650 billion annual opportunity for European companies. Conscious consumer behavior that opts for sustainable products over the status quo will help push circularity to the forefront. Investing in long-lasting products, following local recycling rules, and limiting unnecessary consumption and waste are all ways to extend the life cycle of everyday products that would have otherwise been dumped into landfills.
We believe that circularity is a crucial component of sustainability. Learn more about how these brands are sustainable and contribute to the circular economy on the ConsiderBeyond app.
1. Nudie Jeans
Based in: Sweden
Certifications: USDA Organic, GOTS, GRS, Fair Trade Certified, OCS 100, FSC
Nudie Jeans aspires to create denim that become a part of ourselves. Every pair of Nudie jeans, no matter where you buy them, comes with a promise of free repairs.
Photo by: Nudie Jeans
Based in: United States
Certification: Fair Trade Certified
Outerknown’s goal is to make excellent-quality, sustainable products that last a lifetime in order to keep their garments out of landfills and in circulation forever. Their circular program Outerworn offers customers a chance to buy and sell pre-loved pieces.
Photo by: Outerknown
Based in: Italy
Certifications: GOTS, Standard 100 by OEKO-TEX, FSC, GRS
WAO sneakers are 97% recyclable and produced in Italy. All suppliers are Italian, meaning that their production chain is short and limits carbon emissions.
Photo by: WAO
Based in: United Kingdom
Inspired by Cornwall’s wild landscape, artistic culture and maritime heritage, Seasalt aims to create beautiful and useful clothing that customers can enjoy wearing season after season. Their ReLoved take-back scheme makes sure that previously loved items don't end up in landfills.
Photo by: Seasalt
5. Thinking Mu
Based in: Spain
Certifications: GOTS, GRS, OCS 100
Thinking Mu was founded to contribute to a slower, more conscious consumption system. Their zero-waste initiative Trash makes newly upcycled clothes out of fibers recovered from post-consumer recycled materials along with new sustainable fibers.
Photo by: Thinking Mu