5 Fashion Brands That Contribute to a Circular Economy

What is Circularity? The key underlying principles of circularity are eliminating waste and pollution, circulating products...

July 8, 2022

What is Circularity?

The key underlying principles of circularity are eliminating waste and pollution, circulating products and materials (at their highest value), and regenerating nature. Brands selling consumer goods can focus on eliminating waste and reintroducing end-of-life products to the supply chain. Circularity can appear in different stages of the supply chain, such as using biodegradable or reusable packaging materials, incentivizing consumers for returning the end products for recycling, and reusing waste as new raw material. In addition, innovative waste management solutions like TerraCycle and Loop allow brands and retailers to give new life to a wide range of products.

Source: McKinsey & Company 

The role of consumers

Consumers and companies alike influence the demand for circular products by reimagining the decisions made by parties involved in supply chains and product design. In Europe, circular-economy product segments are already poised to increase in market size by 10-15% by 2030, making it an estimated €400 billion to €650 billion annual opportunity for European companies. Conscious consumer behavior that opts for sustainable products over the status quo will help push circularity to the forefront. Investing in long-lasting products, following local recycling rules, and limiting unnecessary consumption and waste are all ways to extend the life cycle of everyday products that would have otherwise been dumped into landfills. 

We believe that circularity is a crucial component of sustainability. Learn more about how these brands are sustainable and contribute to the circular economy on the ConsiderBeyond app.

1. Nudie Jeans


Based in: Sweden

Shipping: Worldwide

Certifications: USDA Organic, GOTS, GRS, Fair Trade Certified, OCS 100, FSC

Nudie Jeans aspires to create denim that become a part of ourselves. Every pair of Nudie jeans, no matter where you buy them, comes with a promise of free repairs.

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Photo by: Nudie Jeans

2. Outerknown


Based in: United States

Shipping: Worldwide

Certification: Fair Trade Certified

Outerknown’s goal is to make excellent-quality, sustainable products that last a lifetime in order to keep their garments out of landfills and in circulation forever. Their circular program Outerworn offers customers a chance to buy and sell pre-loved pieces.

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Photo by: Outerknown

3. WAO


Based in: Italy

Shipping: Worldwide

Certifications: GOTS, Standard 100 by OEKO-TEX, FSC, GRS

WAO sneakers are 97% recyclable and produced in Italy. All suppliers are Italian, meaning that their production chain is short and limits carbon emissions.

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Photo by: WAO

4. Seasalt


Based in: United Kingdom

Shipping: Worldwide

Inspired by Cornwall’s wild landscape, artistic culture and maritime heritage, Seasalt aims to create beautiful and useful clothing that customers can enjoy wearing season after season. Their ReLoved take-back scheme makes sure that previously loved items don't end up in landfills.

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Photo by: Seasalt

5. Thinking Mu


Based in: Spain

Shipping: Worldwide

Certifications: GOTS, GRS, OCS 100

Thinking Mu was founded to contribute to a slower, more conscious consumption system. Their zero-waste initiative Trash makes newly upcycled clothes out of fibers recovered from post-consumer recycled materials along with new sustainable fibers.

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Photo by: Thinking Mu


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